Web Design

Web Development

Sunday, January 3, 2021

Top 3 Secret Tips For An Awesome Web Design

 

Hi there i am Varun Shanbhag & today I'm gonna be talking about the secret to an awesome web design. A lot of people are thinking that when they start to build their website you get really caught up in the craftsmanship that you want to try and either get as much fancy stuff on there as I can, cool animations and fancy effects and maybe parallax scrolling and like pop-ups and always or some stuff on their website and sometimes it gets a bit overwhelming and on the other angle sometimes people try to promote a whole bunch of things on their website like you know they try to go okay we're gonna promote this and this and this and this and this other thing and the other thing and the other thing and I want to put them all up here and I'll make sure everyone can see them.

The problem is it sounds great in theory because people think we need the website to do all these wonderful things but the problem is there's only so much website I can do and it's actually really over the top when you approach your web design like that.So in this article I'm going to discuss pretty much three main things you need to be concerned with when you're designing a website and basically why you should be focusing on those things!


1) Purpose

what is objective of the website? Now like I said before sometimes people want to have way too many call to actions on their page, the problem is that doesn't really work. What you need to do is define your primary purpose of the website so that's the number one thing, the reason why you actually have a website in the first place, so if you're a small business maybe it's just for people to simply get on the phone and give you a call because you're a plumber and yet you want people to contact you nicely and easily.

If you have a blog which most people reading this article probably have, if you're running a blog then maybe it's to simply get them to subscribe to your email newsletter which is usually if you're blogging and your content marketing in general email newsletters pretty much what I recommend because it allows you to sort of create that connection and keep sending things back and forth.

But you need to really work out what that primary thing is. If your blog, I would opt for newsletter, if you're not interested in email newsletter maybe it's just to sell a product or maybe is to get them to maybe share a post on social media to drive more people to that post or whatever it is what you need to do is work what that primary thing is and make sure that's what you focus on getting people to when they're on your website. So that's the first one.


2) Establishing your brand

you want to establish yourself, tell people who you are what you do and doing. A very simple straight forward way. This is where a lot of the visuals and design comes in because you don't want to necessarily be hitting people with your bio the second they land because it's not really necessarily what they're there for.
 
You want to make sure that with your design you present yourself as clean and professional because if you want to come across as clean and professional you need to have a clean professional design. If you want to come across as established, a solid branding, making sure everything is clean & neat and you are not looking to grab too much attention, try to be really just nice and balanced with your design and also putting a few trust elements in there so people will actually know they can trust you in your website. Things like the photo of you if it is a blog, if you're a business having a photo of the actual building or the staff... things like that.

It actually helps build trust because people realize that this is a website about actual people run by actual people and not just some scam that someone's trying to put up, So the main second thing that I want you to focus on is making sure you've established your audience, who you are  and basically they can trust you so establish who you are that's number two.

 

3) Giving people what they want

You need to figure out what people want and deliver it it's as simple as that. So when you're trying to get someone on your website to look at a post, a blog post you've written or a video that maybe you've put up then you want to make sure that you're cutting to the chase making sure that they can see that poster to see that video straightaway.

You don't want to actually have your navigation and all these bits and pieces above us or pushes everything sort of below the fold, you want your content to be above the fold so when people land they sit straight away, they go yep this is what i want because what you're trying to do essentially is you're trying to combine these three things together, you're trying to make sure that when people land you're giving them exactly what they want straight up.

They're gonna see what they want, go this is exactly where it came here for and they're not just gonna leave straightaway. When you give people what they want and they're happy then they start become happy with you. Now when you back this up with establishing who you are and being trustworthy, Having a good clean design, nice branding and all the trust elements in place then they start to go oh this is really good content, ah this also seems like a pretty reputable sort of website or business and then that's when you hit them with that purpose which is your call to action which is you know sign up for the email, newsletter, share this content online.

Whatever it is that you want to do or give us a call if you have a leaky tap where a plumber will send out a plumber to kind of fix your tap, so you basically want to combine those three elements. You want to give people what they want so that they get what they want so they're happy,  You want to then focus on telling them who you are establishing that you are reputable and trustworthy and three you want to follow them to your call to action so the purpose of your website because if a lot of people out there start websites and they just sort of think will get the information up there and they will be found on Google and that will be that.
 
But without that clear path, those three steps that help you to get from A to B to C to get that customer doing exactly what as you want if you want. Maybe you're not even a business, maybe you just want to expand your reach online but if you don't have that in place then it just becomes a sort of weird, useless website that is sitting there with information on it, so I just wanted to let you know about those things so trying to make sure you have a good clean design, give people their content and go from there.

So ultimately just try to sit down and think next time that you are redesigning a website or you're doing web stuff yourself whatever it is, blog, try to think about those things and if it doesn't fit in there ask yourself if you really need it, you want to make sure that you're really trying to create a plan because it's when you're building something like a website you need to go okay what boxes do I need a tick. 

You don't want to have too many because it becomes almost impossible because things will contradict each other but if you try to make it simple just really focus on these main things, then you can really go okay every time you put something in place you guys think this works and you can run your eye over and decide does this give people what they want? Yes the design just simply delivers the content, it does what it needs to do. Does it tell people who is the branding? Does everything looks the way it should?

So I start to put things in the right places and that way when you're looking at your website as a whole you can use the above three criteria to think will this be effective? So these are basically the things i
wanted  to discuss about today and i hope you guys give it a thought.

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